diff --git a/shared/templatetags/__init__.py b/shared/templatetags/__init__.py
new file mode 100644
index 0000000000000000000000000000000000000000..e69de29bb2d1d6434b8b29ae775ad8c2e48c5391
diff --git a/shared/templatetags/structured_data.py b/shared/templatetags/structured_data.py
new file mode 100644
index 0000000000000000000000000000000000000000..94be91221b9ecbe4326d13edeb77e953b484af4d
--- /dev/null
+++ b/shared/templatetags/structured_data.py
@@ -0,0 +1,45 @@
+# definice vlastnich tagu pro strukturovana data (pro ucely SEO)
+
+import urllib
+
+import django.middleware.csrf
+from django import template
+from django.conf import settings
+from django.utils.safestring import mark_safe
+
+register = template.Library()
+
+
+@register.simple_tag
+def breadcrumb(page):
+ """ SEO structured data typu breadcrumb """
+
+ parent = page.get_parent() if page.get_parent().url else page
+
+ return mark_safe(
+ """<script type="application/ld+json">{
+ "@context": "http://schema.org",
+ "@type": "BreadcrumbList",
+ "itemListElement":[
+{
+ "@type": "ListItem",
+ "position": 1,
+ "item":{
+ "@id": "https://pirati.cz",
+ "name": "Piráti" }},
+ {
+ "@type": "ListItem",
+ "position": 2,
+ "item": {
+ "@id": "%s",
+ "name": "%s"}},
+ {
+ "@type": "ListItem",
+ "position": 3,
+ "item": {
+ "@id": "%s",
+ "name": "%s"}}
+</script>
+"""
+ % (parent.url, parent, page.url, page)
+ )
diff --git a/uniweb/templates/uniweb/base.html b/uniweb/templates/uniweb/base.html
index e7960a3d35ccfbdc4274049566e9c4b827a27e27..047d31abaf0bc67eec3bb1cabbf7857312aa2ff5 100644
--- a/uniweb/templates/uniweb/base.html
+++ b/uniweb/templates/uniweb/base.html
@@ -1,4 +1,4 @@
-{% load static wagtailcore_tags wagtailimages_tags wagtailmetadata_tags %}
+{% load static wagtailcore_tags wagtailimages_tags wagtailmetadata_tags structured_data %}
<!doctype html>
<html lang="cs">
<head>
@@ -86,6 +86,7 @@
</nav>
<div class="container container--default lg:py-4">
+ {% breadcrumb page %}
{% block content %}{% endblock %}
</div>